MarketingSherpa Summary:

Brilliant! This viral campaign should inspire every marketer targeting huge organizations such as the Fortune 1000 and Global 1000. When your business prospect has tens of thousands of employees around the world, how can you get them all talking about how wonderful you are? How do you turn a handful of internal evangelists into thousands praising your name? Turns out rap music has all the answers…

Agency: in-house
Client/company: Morsekode
Brand campaign was conducted for: Morsekode
Launch date of campaign: May 6, 2005
Target audience/demographic: SAP Employees (especially in marketing)

Campaign Goal:
Increase exposure of our small marketing agency within one of the largest software companies in the world - SAP. We had done some work and wanted to capture their attention to make additional projects more plausible. To make ourselves stand out to SAP.