SAP (Germany), the global leader among the suppliers of the program decisions for business management and the third one among the global leading software companies on size of market capitalization has opened the representative office in the Republic of Belarus.

The opening of the representative office in Belarus is caused by fast development of the information technologies market, for which growth favorable conditions are provided after creation of High Technologies Park in the country. The use of SAP decisions for optimization of business - processes will enable the Byelorussian enterprises to meet the high world standards in the field of management and to compete successfully with leading global companies.
HTP Administration and SAP have signed the Agreement on information assistance and cooperation. The parties plan realization of training seminars, development of the educational programs on use of the automated control systems of the enterprise for the chiefs of organizations, industrial and other enterprises.
SAP is interested in participation in the project of creation of the IT-Academy, the interest to which the company Microsoft and residents of the Belarus High Technologies Park have already shown.
http://www.park.by/en/news/index-30.html

MarketingSherpa Summary:

Brilliant! This viral campaign should inspire every marketer targeting huge organizations such as the Fortune 1000 and Global 1000. When your business prospect has tens of thousands of employees around the world, how can you get them all talking about how wonderful you are? How do you turn a handful of internal evangelists into thousands praising your name? Turns out rap music has all the answers…

Agency: in-house
Client/company: Morsekode
Brand campaign was conducted for: Morsekode
Launch date of campaign: May 6, 2005
Target audience/demographic: SAP Employees (especially in marketing)

Campaign Goal:
Increase exposure of our small marketing agency within one of the largest software companies in the world - SAP. We had done some work and wanted to capture their attention to make additional projects more plausible. To make ourselves stand out to SAP.